Idea I didn't bother patenting #42

I distinctly remember discussing the idea of advertising messages on car wheels after putting together rotating wheel rims and under-car lighting. With a wireless link to a computer actually on the wheel the message could even be made dynamic. This was about two or three years ago - but I eventually decided that such illuminations would fall foul of restrictions on putting illuminations on cars. After all if such things were legal why don't people put a dynamic LED ticker in their rear window to communicate with that tailgater, hot chick or hunky trucker behind them? Or even to send a "Sorry! My bad!" after cutting someone off.

But according to Gizmodo it looks like some company called Illumination Design Works has created a product called Hokey Spokes to put colored designs and messages on bike wheels. Its only a matter of time before its the latest bling, bling fad for the well appointed pimpmobile.