Google Radio Ads - the dawn of a new era?

I knew this was coming, Google ads on the radio, not on XM radio, hadn't predicted that, more like Internet radio - I'm sure that will follow. It's obvious that Google will have to penetrate radio and then TV/video with advertising and because selling advertising is such an incestuous and inefficient market it will take them time to break into it.

There's a lot of apple-carts to upset but by the time they are done the face of media distribution and aggregation (think TV and radio channels) will have changed radically. You'll have location, market, and consumer specific ads coming to you and we'll hopefully no longer have to suffer ads for viagra when we're in our twenties, and running shoes when we're in our nineties. And advertisers wont have to waste money paying for those ads that no one wanted to see anyway and hopefully "ad spam" will be a distant and laughable thing of the past.