Google Contacts why doth thee suck so badly?

It has to be said the #1 worst part of using Google for all my PIM (Personal Information Management) needs is their contacts functionality. Right from the web UI to the lack of attributes to the lack of integration with external source (like Outlook) it is just the weakest, even substandard part of their PIM offering. When I got my G1 Android based phone I finally had to abandon Outlook which I'd been hanging onto for its contacts/addressbook functionality. Hands down Outlook has the best address book I've used and that's why I reluctantly hung onto it.

Migrating my 200+ contacts to Google was painful and lost a lot of meta-information that I had to dump into "notes" for each contact, perhaps in the hope that one day Google will support things like anniversaries, birthdays, and relationships between contacts. And now I've migrated to Google contacts the worst part is that to maintain it I have to deal with the crappy web interface they have tacked onto Google Mail, so tacked on that its kind of an afterthought, not only difficult to use but also just plain ugly. In fact its so bad that I actually tend to do this stuff from my phone if possible - at least it is easy to find there! Yes, yes, I know all this stuff is free so I shouldn't complain but really since Yahoo and Microsoft managed to do so much better why should Google be happy with coming a distant third? And lets not forget that there really is no such thing as a free lunch - Google actually provides all this for a reason and that's to establish brand loyalty and keep users on its web site, using its apps and seeing its customers adverts.

Given that Google is trying to push into the social networking world with its OpenSocial API you'd think that by now they would have created some kick-ass addressbook-on-steroids that left Facebook and others in the dust. If you think about it my interaction with email, chat, groups and other apps that are inherently social apps should begin and revolve around my contacts - not be some lackluster add-on feature that time (apparently) forgot. Lets just say I'm still waiting for something kick-ass in this department but not holding my breath. Maybe in 2009 Google? Are you listening? Please? Pretty please? Thanks!!!